Why UX Design Still Matters
Some things are evergreen, what goes up must come down, do unto others as you would have them do unto you, and user experience (UX) design matters. So, if it's been a while since you brushed up on UX design or this is your first time reading about it, here are some reasons why UX design still matters. UX Design and SEO
Let's start with the reason that may be most important with regard to UX design - Search engine optimization (SEO). For a website to bring visitors in and convert them to customers, it has to be found in the first place; that is why SEO campaigns are vital. UX design should be included in your campaign. Why? It's simple: search engines like Google and Bing crawl websites they check for ease of use, accessibility, relevancy, and an overall positive user experience. A UX-friendly website provides good architecture and ease of use, and it has a simple, organized structure. These factors will help a web page obtain a higher search engine results page (SERP) ranking. So, if a website is user-friendly, that means a visitor will spend more time on the site and return to the site, which will exponentially boost search engine rankings. UX Design Brings Enhanced Conversion Rates and Sales
When a website has been designed above and beyond the average website it is easier for potential customers to find what they need, complete tasks easily, and ultimately make a purchase or convert to a paying customer. Positive UX design increase engagement encourages users to stay longer on the website. It has been shown in numerous studies that increased engagement boosts conversion rates and sales. When a website delivers great UX, it will drive higher user engagement, increase conversions, and improve a business's overall bottom line.