Why Having a Website Audit is a Good Idea
Are you considering having your website audited? What is a website audit? We can help you with both. Let's see why having a website audit is an integral part of Memphis web design.
Optimizing your website and driving more conversions may only take a few changes. Sometimes, larger issues with your website must be taken care of before it gets conversions.
When we audit your website for lead conversion optimization, when we analyze your conversion data and identify specific areas for improvement, we analyze the traffic coming to your website and determine the source. Identifying who is visiting your website will give you a better understanding of your target demographic's behavior and help you know precisely where that demographic is coming from. We can give you tools that give you a deeper understanding of your website's traffic. We can tell you how long a visitor is on your website, where they came from, what content grabs their attention, and what buttons they interact with and those they don't.
Regular content audits can tell you which content has the most views and which has barely been looked at and needs to be replaced. Sometimes, old content can be repurposed and drive traffic to your website. We know the content that gets clicks; trust us to audit your content. We will perform what is known as a "Strengths, Weaknesses, Opportunities and Threat analysis (or SWOT). A SWOT report is designed to improve content. Your contact information is correct and up to date, and your content has keywords and phrases (long tail keywords) that will enhance your search engine return page (SERP) rankings. Old and irrelevant content can hamper your SEO efforts and drive fewer conversions.
Search Engine Optimization (SEO) Audits
At the heart of digital marketing is driving organic traffic from a search engine to your website, which is where Search Engine Optimization (SEO) comes in. An SEO audit will improve your SERP rankings. We will recommend keywords to be used in content and if your backlinks are helping or harming your SEO efforts.
Design and Layout Audits
When a design and layout audit is done, it scrutinizes every page on your website. We look at issues such as"
• Is it easy to navigate?
• Are the Calls to Action Easy to Find and Read?
• Is your Website's Design ADA-compliant?
• Is the copy on your website hard to read because it's too small or packed together?
• Are videos and images optimized for mobile devices?
• Does the design improve user experience (UX)?
What is a Website Audit?
Don't be intimidated by the sound of a website audit, but don't be. Website audits are a crucial piece of the Memphis web design puzzle. Website audits are a simple but effective tool. It's like a physical at your doctor's office, and like your doctor, we recommend you have it done every six to twelve months to ensure that your website is working for you. If you never have had your website audited, it's a good idea to have one and see where you stand. When an SEO campaign starts, one of the first things that should be done is a website audit to see what changes need to be made to reach your goals.Get a Free Website Audit.
If are seeking Memphis web design, and we have convinced you that your website needs to be audited, we will give you one free audit to help you understand what changes need to be made to optimize it and drive more traffic from search engines. Fill out the form below to receive your free audit.What Kinds of Website Audits Are There?
Lead Conversions
Converting visitors to customers is the primary goal of having a commercial website. If you aren't getting any responses or conversions (sales, donations, booking services, generating leads) on your website or your target demographic isn't visiting it, then it's clear that improvements can be made.Optimizing your website and driving more conversions may only take a few changes. Sometimes, larger issues with your website must be taken care of before it gets conversions.
When we audit your website for lead conversion optimization, when we analyze your conversion data and identify specific areas for improvement, we analyze the traffic coming to your website and determine the source. Identifying who is visiting your website will give you a better understanding of your target demographic's behavior and help you know precisely where that demographic is coming from. We can give you tools that give you a deeper understanding of your website's traffic. We can tell you how long a visitor is on your website, where they came from, what content grabs their attention, and what buttons they interact with and those they don't.
Data Tracking with Google Analytics
Google Analytics is an excellent tool for getting the latest analytics for your website, but it can be a bit confusing and even intimidating. We can help you. We understand that Google now uses GA4 to track website analytics, and we can help you set GAF up for your business, institution, or organization. We will take the mystery out of implementing and using GA4 as part of our Memphis website design.Auditing Content
Good content is at the heart of driving traffic to a website. If you have data that isn't informative or, worse, outdated, you can count on fewer visitors. Content is much more than just a description of products and services; it needs to convey your brand, who you are, what your brand stands for, and your brand story. Your content, such as blogs, needs to be engaging and hold a visitor's attention. The longer visitors spend on a website, the more likely they are to become customers.Regular content audits can tell you which content has the most views and which has barely been looked at and needs to be replaced. Sometimes, old content can be repurposed and drive traffic to your website. We know the content that gets clicks; trust us to audit your content. We will perform what is known as a "Strengths, Weaknesses, Opportunities and Threat analysis (or SWOT). A SWOT report is designed to improve content. Your contact information is correct and up to date, and your content has keywords and phrases (long tail keywords) that will enhance your search engine return page (SERP) rankings. Old and irrelevant content can hamper your SEO efforts and drive fewer conversions.
Performing a Competitive Analysis
We will conduct a competitive analysis that lets you know what isn't working on your website and what is working for your competitors. We will give you a comprehensive report that suggests changes in tactics, so your website will be more competitive with your competitors.Search Engine Optimization (SEO) Audits
At the heart of digital marketing is driving organic traffic from a search engine to your website, which is where Search Engine Optimization (SEO) comes in. An SEO audit will improve your SERP rankings. We will recommend keywords to be used in content and if your backlinks are helping or harming your SEO efforts.
Design and Layout Audits
When a design and layout audit is done, it scrutinizes every page on your website. We look at issues such as"
• Is it easy to navigate?
• Are the Calls to Action Easy to Find and Read?
• Is your Website's Design ADA-compliant?
• Is the copy on your website hard to read because it's too small or packed together?
• Are videos and images optimized for mobile devices?
• Does the design improve user experience (UX)?