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Why a Good-Looking Website Is Needed for Your Business

When you visit the social media platforms or websites of the most established companies, there are a few things that stand out. One of these is their website design. Many of them are clear, sleek, and modern-looking. As you can tell, they put a lot of effort into creating it. A great website is needed if you want to succeed. But why does this matter? How does this affect your business? Keep reading to see the insights that we have shared about this topic.

Establishes Your Brand
Good web design means having consistent and cohesive themes, colors, and recurring motifs that establish your identity as a business. In other words, your website’s appearance affects your branding. Remember that this is how you make an impression on your target audience, so brand messaging must also reflect on your website design.

Enhances User Experience
When you visit a website, it shouldn’t take a lot of mental effort to navigate it. If it’s cluttered or confusing, site visitors will get frustrated and leave your page. A design that follows user experience (UX) and user interface (UI) principles are the solution to this.

With good UX/UI, customers will find your website intuitive. They won’t have to think about the next step because they can understand controls and navigation at a glance. This applies to both desktop and mobile versions of your website, so you need to make sure that UX/UI principles are applied to both.

Improves SEO
Those who have a fundamental understanding of search engine optimization (SEO) might think that website design has no effect on it. It’s just using keywords, right? Nope! It’s actually more important than you realize. Search engines also take a look at things like site mapping, which helps them crawl and index your website. That’s how they process the information on your website to later show up in search results.

Because of crawling and indexing, it becomes necessary to design a website that’s easy to use for humans and search engines. For the former, it makes navigation easier. This can improve engagement and send signals to search engines that online visitors are using your website. For search engines, good website architecture is simply easier to crawl and index.

Helps Enhance Customer Trust
Nobody wants to see a website that looks like it’s from the early 2000s — a surprisingly common thing even today. These sites look old, outdated, and risky, so people don’t usually engage with them. What you need is a website that looks and feels modern. This sends a signal to your target audience that you’re taking your web presence seriously. It’s one way to show them that you are putting in the effort to keep up with the times and make navigation easy for visitors.

The Bottom Line
The importance of good website design cannot be overstated. It’s one of those things that can hugely affect your online presence, especially in regard to customer experience, branding, and SEO. So if you want to update your current web design or create one from scratch, work with us. We are a trusted Memphis website design company offering comprehensive and high-quality solutions. For more details, please contact us today.