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What Size Should a Logo Be?

Your business’s logo has a huge impact on the way your brand is perceived. Not only is your logo a major identifier of your business, but it can make you seem more or less professional and influence the success of your business for years…or at least until you finally go for that redesign.

When it comes to creating or updating your logo, one of the most important decisions you’ll have to make is what size it should be. Keep in mind that different platforms can require different sizes and formats for your logo.

For example, if you’re having a new logo designed, you’ll need to provide specific dimensions for each of the mediums and marketing materials you will use. Meanwhile, if you want to update your existing logo, you’ll need to make sure that it is sized correctly for all of the platforms where it will be used.

Some common sizes for logos include:

Websites & Social Media: 300 pixels x 300 pixels

Print Materials: 4 inches (or 10 centimeters) wide and 3 inches (or 7.5 centimeters) tall for large formats, 2 inches (or 5 centimeters) wide and 1 inch (or 2.5 centimeters) tall for smaller formats

Business Cards: 90 pixels x 55 pixels

Email Signatures: 200 pixels x 80 pixels

When in doubt, it’s always best to ask your graphic designer or the platform you’re using for specific logo size requirements. This will ensure that your logo looks its best and that people can easily see and read it no matter where they encounter it.

Finally, remember that it’s okay to continue tweaking your logo and making changes over time. After all, good logos are ever-evolving works of art! Just make sure you have the right size for each platform in the meantime.

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