Convincing Your Boss About the Benefits of Memphis Web Design

Is your website out of date? Does it look like it was last updated during the Bush administration? You may understand that an updated, mobile-ready, and user-friendly website will bring more conversions than an antiquated website that is hard to navigate. The challenge is convincing your boss that it's worth the investment. Don't worry, we have made the case for you. Read on about convincing your boss about the benefits of Memphis Web Design.

Point 1. An Outdated Website is Bad for Business

It's a straightforward concept; to get a new website, you need to convince your employer that your current one is bad for business. Here are some reasons your company would benefit from Memphis web design.

Your Website Isn't Mobile

Over half of all transactions, such as conversions, are made on mobile phones. M-commerce is a growing trend, so you must ensure your website can ride that growing wave. Another compelling reason your boss should upgrade your website is because if it's not mobile-ready, Google will penalize it. So, not only will customers leave your website quickly if it's not mobile-ready, but it will negatively impact your SEO efforts.

Bad User Experience (UX)

Honestly, how long do you wait for a website to load? If you are like most people, you will only wait three seconds or less. So, if your website takes over three seconds to load, you are losing potential customers. Load time is a key piece of positive UX.
Navigating your website should be easy, even enjoyable. If users can't find the way to what they are looking for, they will leave your website and go to a competitor's. A good example of this is the customer who has found what they are looking for, but the checkout process is tedious and confusing; your company will end up with a lot of abandoned shopping carts.

Point 2. A Modern Website is Good for Business

Again, it's not a difficult concept to grasp, but nonetheless, you may need to explain the benefits to your boss.

Good UX Means Visitors Stay Longer

A simple-to-navigate website with fresh, clean lines means happy visitors who will stay on your site longer. It's a well-known fact that the longer a user stays on your website, the more likely they are to convert into customers. An appealing design with clear, unambiguous calls to action (CTA), optimized forms, and trouble-free navigation will bring in more conversions such as leads, sign-ups, or, yes, sales.

Better Credibility

When it comes to the best kind of Memphis web design, not only will your website gain conversions, it will gain credibility as well. If a business has an outdated website, what else is outdated? You can see how perception, good or bad, is created by your website.

Point 3. Show Examples of Your Competitor's Memphis Web Design

If you are still having trouble convincing your bosses of the benefits of a new website, then wake them up by showing your competitor's site. Explain what features a competitor's website has that yours doesn't.

Clear and powerful messaging that enhances your brand.
Easy navigations and strong CTAs.
An aesthetically pleasing design.
Quick loading, mobile-optimized UX

By making it clear that your competitors have an edge over you with better UX, in 2025 you must have a user-friendly website that can compete in the digital age.

Point 4. ROI and Memphis Web Design

If all else fails, convince them that updated Memphis website design will bring a positive return on investment (ROI). Stress that by increasing the time that a user spends on your website, you are more likely to increase leads and, ultimately, sales. Impact on your boss: Your bottom line will improve, and stronger branding will lead to customer loyalty.

Let Us Convince Your Boss of the Benefits of Memphis Web Design

Contact us if you are looking for a Memphis-based web designer who understands the benefits of a modern website; look no further. We would be happy to help you convince your superiors that having an updated website will improve the company's bottom line and help sustain it with improved branding. Don't let your company's competitors get further ahead of you; get in touch today!