When it comes to choosing the right colors for your logo, it’s important to consider both the message you’re trying to communicate and the industry you’re in. Different colors have different connotations, and some will be more appropriate than others depending on what you’re selling and who your target audience is.
To help you make the best decisions for your company, let’s explore some of the best logo color combinations by industry.
Color Combination 1: Red and Black
Red and black can be a powerful combination if you’re in an industry that sells high-end products or has a luxurious feel to it. The red is associated with passion and desire, while the black gives a sense of sophistication and strength.
This color combination can be particularly effective if you’re targeting men, as studies have shown that they are more likely to respond positively to these colors than women.
Color Combination 2: Blue and Yellow
Blue and yellow is a classic color combination that is known for being both eye-catching and easy to remember. This combination can work well for a variety of industries but is particularly popular among companies that are in the foodservice or construction business.
It’s also a good choice if you’re targeting women, as studies have shown that they typically respond more positively to these colors than men do.
Color Combination 3: Green and Brown
Green and brown is a combination that can give your logo a natural feel, making it a good choice if you’re in an industry such as agriculture or environmentalism. This duo can also work well for companies that want to convey a down-to-earth, earthy image.
Color Combination 4: Purple and Gold
Purple and gold is a combination that exudes luxury, making it a good choice for companies that sell high-end products or services. It’s also popular among beauty companies, as both purple and gold are associated with femininity.
Color Combination 5: Orange and Pink
Orange and pink is another luxurious color combination, making it a good choice if you’re in an industry that caters to women. It can also work well for companies that want to convey a playful, fun image.
Color Combination 6: Black and White
Black and white is another classic color combination and one that is typically associated with sophistication and elegance. This duo can work well for a variety of industries but is particularly popular among companies that sell products or services that are associated with luxury.
Color Combination 7: Grey and Silver
Grey and silver is a more modern color combination and one that can work well for a variety of industries. This duo conveys a sense of sophistication and strength, making it a good choice for businesses that sell high-end products, or that want to convey a powerful image.
Color Combination 8: Blue and Red
Blue and red is another classic logo color combination, one that can work well for nearly every industry. This duo conveys a sense of stability and strength, making it an ideal choice for companies that are in the construction or automotive business.
Regardless of which colors you choose for your logo, it’s important to make sure that they effectively convey your brand message and resonate with your target audience. To do this, it can be helpful to carefully consider the industry you’re in and the message you’re trying to communicate. With the right combination of colors, you can create a logo that leaves a lasting impression and creates loyal customers for many years to come!